| SERVICE
|
FIRM
/ TASK |
|||||||||||||||
| Multicultural Marketing | ||||||||||||||||
| Ad-Ventures
Agency |
||||||||||||||||
Barker,
Campbell, Farley and Mansfield The largest advertising agency in the region contracted the services of The Miles Agency to provide niche marketing consultation for some of their key accounts—one of which is Tidewater Regional Transit. |
||||||||||||||||
Dave
Iwans & Associates Contracted with this Hampton Roads advertising advertising agency to organize a two-day job fair at the Norfolk Waterside Marriott Hotel to give public access to over 2,200 forthcoming jobs at the new MacArthur Center mall for which we received the 1999 Virginia Public Relations Medallion Award. |
||||||||||||||||
Group
III Communications This Hampton Roads top ten advertising agency contracted the services of The Miles Agency to assist with promotional activity for the City of Portsmouth, Virginia. |
||||||||||||||||
The
Arnold Agency This Boston-based, major national advertising agency sought the consulting expertise of The Miles Agency to work with its Richmond, Virginia office as a niche marketing consultant for its statewide accounts. |
||||||||||||||||
The
Polizos Agency The Polizos Agency, once the third largest advertising agency in the Hampton Roads, Virginia market and now merged with Ad-Ventures to form The Meridian Group, contracted The Miles Agency as niche marketing consultants. |
||||||||||||||||
Carter,
Ryley, Thomas Provided multicultural consulting, media consulting, community relations services for its workforce development project. |
||||||||||||||||
Chrysler
Museum of Art Promoted To Conserve a Legacy exhibit (taxi signs, radio, direct mail, events) for this national traveling exhibit co-sponsored by Ford and AT & T. |
||||||||||||||||
Black
Entertainment Television (BET) Developed urban marketing strategies for cable television subscriber acquisition, retention, pay-per-view and ad sales. |
||||||||||||||||
DuPont
Merck Pharmaceuticals Created and developed a corporate communications brochure on diversity and multiculturalism. |
||||||||||||||||
Camellia
Food Stores, Inc. Developed comprehensive ethnic marketing strategy for this urban grocery chain. |
||||||||||||||||
GTE
Virginia Beach Amphitheater Provided community and public relations services for this high profile entertainment venue that led to increased sales and a more positive community image. |
||||||||||||||||
Lowenthal
Furriers Created, developed and implemented a niche marketing program which led to increased sales and a more positive community image. |
||||||||||||||||
Metropolitan
Business League (Richmond, Virginia) Helped this minority business support group establish a community affairs radio show to provide a forum for area concerns and minority interests. |
||||||||||||||||
Miller
Brewing Company Planned and implemented an appreciation dinner for this Philip Morris company's MBEs during a national business conference. Wrote feature stories for the corporate newsletter distributed to all Miller employees. |
||||||||||||||||
Pizza
Hut Created and developed a national niche marketing program designed to increase incremental sales, enhance Pizza Hut's community image and provide Pizza Hut with customer feedback via multi-year consumer research. |
||||||||||||||||
Virginia
Power Provided public relations and ethnic marketing services. Assisted in the implementation of career workshops at several historically black colleges and universities in Virginia and North Carolina. |
||||||||||||||||
WAVY
TV (NBC Affiliate) Handled niche marketing and special events for this top-30 market television station. |
||||||||||||||||
| [top] | ||||||||||||||||
|
|
||
|
||